Your web page design should be a reflection of your company, its culture and its leadership. It is, quite often, the first impression of your company to a potential customer. As such, it needs to be done right. Believe it or not, there are people who will make a decision about whether or not to do business with your company, almost exclusively, based on your website compared to your competitor’s. How easy is it to find the information I need? How easy is it to navigate? Pretty basic questions but ones that go frequently unchecked in many companies’ web development processes. |